Fineline Advertising Announces Merger and Launch of Muse Marketing + Creative
New agency to provide a full suite of marketing and brand solutions, specializing in Customer Experience, Education and Financial Services.
WOODSTOWN, NJ, April 13, 2016 – Fineline Advertising (Fineline) announced today a merger agreement resulting in the launch of Muse Marketing + Creative (Muse), a new marketing and brand agency. Building on Fineline’s strengths and growing portfolio, Muse will offer current and future clients an expanded suite of B2B and B2C services with an enhanced focus on brand strategy, experiential and one-to-one marketing solutions.
Fineline’s founder, Alicia DeCaro, will serve as Partner and Executive Creative Director of Muse and is joined by Brian Fallers as Partner and Executive Director of Marketing and Brand Strategy. The agency will continue to operate out of Southern New Jersey with plans to launch regional offices in the Southeast and Northeast United States. While specializing in the Customer Experience, Education and Financial Services’ solutions, Muse also supports a wide spectrum of verticals ranging from solar energy, cloud-based marketing to commercial property.
“This is an exciting launch and the next step in an agency vision that has been evolving for several years. The merger brings together complementary approaches to client service and a shared passion for inspirational marketing solutions,” said DeCaro. “The creation of Muse was spurred by a vision of a truly integrated and full service agency based on collaborative and great client partnerships, providing the full spectrum of marketing services that clients need today for sustainable success.”
“In a world where commoditization rules, companies are more than ever looking to differentiate their brand experience and establish an emotional connection with their audiences,” said Fallers. “The launch of Muse will strengthen our current business and enable us to produce the very best marketing innovations for our clients. Delivered with big agency solutions and a boutique agency philosophy.”
Visit musemc.com to learn more about the agency’s end-to-end capabilities and suite of experiential and brand marketing solutions.
About Muse Marketing + Creative
With over 60 years of marketing experience and a portfolio that includes both global brands and small businesses, Muse Marketing + Creative is a full service marketing communications and branding agency with a customer experience focus. While we specialize in Customer Experience, Education and Financial Services, we work across a variety of industries helping companies achieve success through inspirational, results-based marketing solutions. Our passion is driven by the power of personal connections and masterful storytelling, deeply rooted in both creative artistry and marketing science. Delivered with the personal attention of a boutique agency but with large agency value. As your partner, we believe your success is our success. And we like to win. Visit musemc.com or follow us on LinkedIn to learn more and “be inspired.”